We’ve all noticed it.
Videos are taking over Facebook.
Two years ago, my feed was bursting with wedding announcements and baby pictures. Now, it’s chock full of videos of inspiring news stories, voters taking on their Congresspeople, and disembodied hands teaching me how to make (admittedly amazing-looking) lasagna.
Since I’m a marketer – and a good portion of the work I do for clients is on Facebook – my first question when I noticed this trend was, “How can I take advantage of it to get greater ROI for my clients?”
This isn’t as easy as it seems.
Don’t get me wrong. It’s definitely true that Facebook LOVES driving eyeballs to its videos. Last year, Facebook videos received 100 million hours of views per day. It’s also true that video can be an extremely powerful marketing tool. According to Adobe, shoppers who view videos are 1.81 times more...
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