Introducing "Mastering Growth" - A New Podcast from Visify

marketing podcast Nov 13, 2017

This post originally appeared on my agency blog (Visify), here.

My business partner, Jim, and I just finished recording the first few episodes of our new business and marketing podcast, "Mastering Growth" - and I couldn't be more excited to share it with you!

The official blurb goes like this: “Get your weekly dose of actionable marketing advice and training from the team behind some of the world's most successful online experts and thought leaders. Your hosts, Lucas Garvin (that's me!) and Jim Hohl, will cover in-demand topics like Growth Optimization, Digital Advertising (Facebook, Google, Youtube and more), Conversion Optimization, Sales, and Entrepreneurship.”

What that means to you is more of... this. More content, more often and on more channels, so you can consume it however you like, by video, audio or text. (Video coming soon…)

And we will have occasional special guests! We have invited some amazing individuals we have come to know and love...

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How To Increase Your Landing Page Conversion Rate - 14 Critical Fixes

This post originally appeared on my agency blog (Visify), here.


Landing page not converting?

Trust me, we get it.

There are few things in marketing more frustrating than a low-converting landing page…

Think about it. You’ve spent weeks creating a new marketing campaign. You’ve made sure the creative is perfect, the targeting is on point, and the copy is just what folks need to entice them to click.

When you launch, the traffic spills into your landing page… and then… crickets.

People seem interested. They’re clicking, after all. But they just won’t convert.

Luckily, we have some tips to help you fix your landing page and open the floodgates to conversions.

As a rule, we favor simple landing pages, separate from your website, with a single offer optimized for a single campaign. (ClickFunnels is our favorite tool to create high-converting landing pages.)

Here are the 14 most common mistakes that will kill landing page conversions.


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Decreasing Facebook Advertising Costs? Easy, Use Video Ads!

facebook ads Nov 02, 2017

This post originally appeared on my agency blog (Visify), here.


We’ve all noticed it.

Videos are taking over Facebook.

Two years ago, my feed was bursting with wedding announcements and baby pictures. Now, it’s chock full of videos of inspiring news stories, voters taking on their Congresspeople, and disembodied hands teaching me how to make (admittedly amazing-looking) lasagna.

Since I’m a marketer – and a good portion of the work I do for clients is on Facebook – my first question when I noticed this trend was, “How can I take advantage of it to get greater ROI for my clients?”

This isn’t as easy as it seems.

Don’t get me wrong. It’s definitely true that Facebook LOVES driving eyeballs to its videos. Last year, Facebook videos received 100 million hours of views per day. It’s also true that video can be an extremely powerful marketing tool. According to Adobe, shoppers who view videos are 1.81 times more...

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